UMI Group, which includes the companies U.T.S – Universal Transportation Solutions Ltd. (Avis Israel), Universal Motors Israel Ltd. (UMI), Dan Lease-A-Car 1988 (Trade-In) Ltd., UMI Insurance Agency (1994) Ltd., Universal Finance Solutions Ltd., Office 3000 Ltd., Universal Import UMI Ltd., and other affiliated companies from time to time (‘We’, ‘Our’, or ‘UMI Group’) values your privacy and wishes to let you know how it handles and processes personal data when using this website.

This Privacy Notice is an integral part of our Terms of Use and governs the collection, processing, use, and transfer of personal data by us while visiting our website at www.dekeltours.com (the “Website”, “you” or “End User”, respectively).

UMI Group is the provider of ‘Dekel Tours’, customized travel-planning and tour operation services in Israel for inbound travelers, delivered by English-speaking specialists with regional expertise.

UMI Group is the operator of the Website and the Data Controller of the Personal Data processed and collected using it. The Website itself is mostly informative and only allows to set up a meeting with our agents but doesn’t allow placing the reservations themselves.

This Privacy Notice only covers and relates to the Personal Data collected and processed using the Website.

This Notice is a legally binding agreement between you and UMI Group. If you are entering into this agreement on behalf of a business or other legal entity, you represent that you have the authority to bind such entity to this agreement.

We may change this Privacy Notice at any time and from time to time. Any such change will be effective as of the date it is posted on this page. Your continued use of the Website after the effective date of any changes to this Privacy Notice, will be deemed to constitute your acceptance of all such changes.

The Website is not directed to individuals under 18. UMI Group does not knowingly collect or process personal data from individuals under the age of 18 via the Website, and we do not assume or have control over the content uploaded by You. If you are holding parental responsibility over an individual under 18 and believe your child has provided personal data to UMI Group, please contact us directly.

When visiting our website, we may collect the following data:

• Contact us/request for a consultation call: Your request type and details, preferred time for a call, your contact details (inc. email address, full name), and other optional details regarding your desired trip – such as travelers age group, trip planning interests, desired hotel price range, etc.
• Usage & log data: system events (e.g., account creation, log-ins, requests), IP address, device/OS, geographic region, feature actions, error reports, and cookie data (see “Cookies” below).

You do not have to provide any of the above-mentioned personal data, and you have no legal obligation to do so. That being said, without it, we will not be able to provide  features and services the Website provides, in part or in full.

We collect the personal data at registration, throughout your use of the Website, and any time you communicate with us, as follows:

• Directly from you (e.g., when you submit a form or otherwise communicate with us).
• Automatically from your device, through cookies and similar technologies.

We collect, use, and process the personal data provided to establish and manage our relations with you and your related business or interest. We shall further process personal data for the following purposes:

• Service delivery & administration – As needed to operate our services.
• Service optimization – refine performance, interface, and future features based on aggregated usage insights (legitimate interests).
• Error monitoring & debugging – analyse logs to detect, investigate, and resolve bugs or user difficulties (legitimate interests).
• Billing & payments – process invoices and manage our financial relationship under the contract, when a reservation is made post consultation call.
• User communications – send service-related messages and respond to enquiries.
• Terms enforcement – uphold our contracts, terms, conditions, and policies.
• Analytics – assess how the website and its features are used to inform product decisions (legitimate interests).
• Marketing & offers – promote UMI Group, Dekel Tours brand and our Website, and tailor offers, relying on legitimate interests or consent where required.
• Security & misuse prevention – detect, investigate, and mitigate abuse or unlawful activity (legitimate interests).
• Legal & regulatory compliance – meet legal obligations, respond to regulatory requests, and defend legal claims.

We use cookies other online identifiers and tools on our website (together “cookies“). In general, Cookies are small text files sent by a web server to your web browser/app and saved locally on your end-point device. The cookie allows the server to uniquely identify the browser on each page. These cookies are essential for the performance of the Website and its various features. Without these cookies, services you have asked for may not be provided.

Our use of cookies consists of:

• Essential cookies (e.g., to provide with the Website – We only use essential Cookies for operational purposes.)
• Performance/analytical cookies (e.g., to understand how you use our Website)
• Marketing cookies (e.g., to provide tailored advertising content based on your interests).

Removal – Some cookies are removed when you close your browser session, other cookies last for longer periods (persistent). You can view the expiry date of each cookie, through your browser settings. We may use cookies to remember your log-in details and make it easier for you to log-in the next time you access the Website. We use this type of cookies and Session Cookies for additional purposes, to facilitate the use of the Website’s features and tools and to improve the user’s experience with it.

You can find more information about cookies and other online tracking technologies through the following websites:

• Google Privacy
• Facebook Privacy
• Microsoft Privacy
• Google Analytics Opt-Out
• http://www.aboutads.info/choices

In addition, you can also find information on how we use tracking technologies by reading the cookies section on your browser’s settings. For example, for those who use Google Chrome, go to Settings; Privacy and security; Content settings; Cookies; see All cookies.

The Website and some of the services therein include links to external sites and services provided by external sites (e.g., links to Tripadvisor or our social media profiles).

We are not responsible or liable for the practices employed by external Websites linked to or from our Website nor the information or content contained therein. When you use a link to go from our Website to an external Website, our Privacy Notice is no longer in effect, and you are bound by the terms of use and privacy Notice of the external site – meaning, your browsing and interaction on any external Websites, including Internet sites which have a link on our Website, is subject to that external Website’s own rules and policies.

We retain each category of Personal Data for no longer than necessary to fulfil the purpose for which it was collected, unless a longer retention period is required or permitted by law (e.g., tax, accounting, other legal requirements).

WE DO NOT SELL or lease your personal data to third parties for their marketing purposes, nor we have done so in the past 12 months. We may share personal data within UMI Group companies and affiliates, and with 3^rd parties as follows (a) service providers (b) Our advisors (c) Regulators and law enforcement, as required by law (d) under company restructuring.

For legal reasons

We may share your personal data if we reasonably believe that:

• It is necessary to comply with a legal process or inquiry (such as a court order, subpoena, or search warrant) or any other legal requirements of any governmental authority.
• It would potentially mitigate our liability against actual or potential legal claims.
• It is necessary to investigate and prevent unauthorized transactions or other illegal activities.

With Service providers

We use a limited number of third-party service providers, who act as our sub-processors, to assist us in making our Website available. We may share data with third parties who provide services to us, as follows: data storage services (cloud services), CRM and communication services, e-mail and other online automation services, Analytics services. These third parties may access, process or store personal data while providing their services to us.

Due to Restructuring

We may also share your personal data in cases of merger, acquisition, or any other kind of control shifts in UMI Group. In such cases, the said entity shall undertake obligations set in this Privacy Notice.

We may transfer, store, and process personal data about you on servers and databases located outside of your country of residence, which could have different data protection rules than those of your country of resident or the country in which you were located when you initially provided the personal data. When we transfer personal data relating to EU individuals outside the EEA, we conform with applicable regulations.

We use security measures designed to protect against the loss, misuse, and alteration of the personal data under our control. For certain services, data transfers are encrypted during transmission. In addition, information that we store is maintained and archived on secure, hardened servers that are hosted on industry standard secured data centers. Access to this information is protected by multiple layers of controls, including firewalls, role-based access controls, authentication mechanisms and monitoring. The information is backed up, and archives are stored in a secure location. UMI Group is taking reasonable action to keep your information safe. Nevertheless, UMI Group is not responsible for any damages to the information, or to the functionality of the Website, caused by reasons beyond its control, force majeure, cyber-attacks, pandemics, strikes, etc.

We are committed to protecting your privacy rights and ensuring transparency in how we handle your Personal Data.

Below you will find region-specific privacy rights, which you may be entitled to, depending on your residency/ place of collection [e.g., Individuals in the European Economic Area/ UK – under the General Data Protection Regulation (GDPR). In the United States, including, among others as may be enacted from time to time, California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Montana, New Jersey, Oregon, Tennessee, Texas, Utah and Virginia, in Israel, etc.].

• Right to Access / Know the personal data we process about you.
• Right to Correction / Rectification of inaccurate personal data.
• Right to Deletion / Erasure of your personal data.
• Right to Data Portability to obtain a copy in a structured, machine‑readable format.
• Right to Restrict our processing of your personal data.
• Right to Object to processing, including the right to opt‑out of targeted advertising and of the sale or sharing of personal data. Note: we do not sell your personal data.
• Right to Withdraw consent at any time where consent is the legal basis for processing.
• Right to Non‑Discrimination for exercising your privacy rights.
• Right to Limit the use of Sensitive Personal Information (note that we do not expect collection of such information).
• Right to Appeal a decision we make regarding your privacy request.
• Right to Lodge a complaint with a supervisory authority.

Right not to be subject to automated decision‑making that produces legal or similarly significant effects on you.

We will never discriminate against you for exercising your privacy rights.

How to Exercise Your Rights:

You may submit privacy‑rights requests by emailing us at privacy@UMI.co.il.

Please specify “Privacy Request” in the subject and fill in the specific right to be fulfilled (for example, “Data subject Deletion Request” for deletion requests). Within the e-mail, specify your request and mention your account email address used for log-in to the account.

Please note, If you are operating on behalf of our business client, it is advised to direct your request to them. If not, we may forward your request to the relevant business client for their review and instructions.

Response Timeline. We will do our best to respond to any inquiry within a reasonable timeframe, and in any case no longer than 30 days.

Appeal. If we deny your request, you may appeal by emailing privacy@UMI.co.il with “Appeal” in the subject line; we will respond to your appeal within 60 days.

Additional Information:

We may need to verify your identity before processing your request; When you make a request, we will first have to verify your identity, and only once we have verified and authenticated your identity, we will continue fulfilling your rights. Hence, When a request is made, we may ask for further information to authenticate your identity. Please note that we may decline any unverified request.

Certain legal obligations may prevent us from fulfilling some requests or require further retention.

We will never discriminate against you for exercising your privacy rights.

California Consumer Rights Notice. Under California Civil Code Section 1789.3, UMI Group is required to provide California residents with the following specific consumer rights information:

• This website is owned and operated by UMI Group, the Data Controller.
• To file a complaint regarding the Services, for any questions about our disclosure practices under California’s Shine the Light law or to receive further information, please contact us via email at privacy@UMI.co.il.
• You also may contact the Complaint Assistance Unit of the Division of Consumer Services of California’s Department of Consumer Affairs in writing at 400 R Street, Suite 1080, Sacramento, California 95814 or by telephone at (916) 445-1254 or (800) 952-5210.
• California’s “Shine the Light” law (Civil Code Section 1798.83) permits users who are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. We do not share personal information with third parties for their direct marketing purposes.

To exercise any of these rights please reach us to the contact details below.

For any privacy matters inquiry, please contact us at privacy@UMI.co.il. We will do our best to reply within reasonable time.

This Privacy Notice was last updated in September 2025.